Basic
Advanced

Field

Condition

Type of search

Value

List View

Showing 1 - 15 of 15 Records

Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

GSB Authors: Sridhar Narayanan
Date: 2024-05-20
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising

The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising

GSB Authors: Susan Athey | Kristine Koutout
Date: 2024-04-08
Publication Type: Working Papers

Miniature of Contract Design in Influencer Marketing

Contract Design in Influencer Marketing

GSB Authors: Navdeep Sahni
Date: 2024-04-01
Publication Type: Working Papers

Miniature of Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network

Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network

GSB Authors: Sridhar Narayanan
Date: 2023-11-01
Publication Type: Working Papers

Miniature of Advertising as Information for Ranking E-Commerce Search Listings

Advertising as Information for Ranking E-Commerce Search Listings

GSB Authors: Navdeep Sahni
Date: 2023-07-14
Publication Type: Articles
Publication: Marketing Science

Miniature of Price Promotions and "Freemium" App Monetization

Price Promotions and "Freemium" App Monetization

GSB Authors: Jonathan Levav | Harikesh Nair
Date: 2022-07-12
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Information Vs. Automation and Implications for Dynamic Pricing

Information Vs. Automation and Implications for Dynamic Pricing

GSB Authors: Wesley Hartmann
Date: 2019-10-24
Publication Type: Articles
Publication: Management Science

Miniature of Planning for Multiple Shopping Goals in the Marketplace

Planning for Multiple Shopping Goals in the Marketplace

GSB Authors: Szu-chi Huang
Date: 2019-07-29
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

GSB Authors: Navdeep Sahni | Harikesh Nair
Date: 2019-07-08
Publication Type: Articles
Publication: Marketing Science

Miniature of Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

GSB Authors: Pedro Gardete
Date: 2018-10-04
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content

Personalization in Email Marketing: The Role of Noninformative Advertising Content

GSB Authors: Navdeep Sahni | S. Wheeler
Date: 2018-02-27
Publication Type: Articles
Publication: Marketing Science

Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

GSB Authors: Harikesh Nair
Date: 2017-07-31
Publication Type: Articles
Publication: Marketing Science

Miniature of Behavioral Processes in Long-Lag Intervention Studies

Behavioral Processes in Long-Lag Intervention Studies

GSB Authors: Dale Miller
Date: 2017-05-25
Publication Type: Articles
Publication: Perspectives on Psychological Science

Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

GSB Authors: Navdeep Sahni
Date: 2016-08-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments

Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments

GSB Authors: Navdeep Sahni
Date: 2015-08-26
Publication Type: Articles
Publication: Quantitative Marketing and Economics