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Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes

Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes

GSB Authors: Pedro Gardete
Date: 2018-10-18
Publication Type: Articles
Publication: Marketing Science

Miniature of Appeasing Equals: Lateral Deference in Organizational Communication

Appeasing Equals: Lateral Deference in Organizational Communication

GSB Authors: Larissa Tiedens
Date: 2012-09-12
Publication Type: Articles
Publication: Administrative Science Quarterly

Miniature of We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands

We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands

GSB Authors: S. Wheeler
Date: 2012-03-09
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Are White Lies as Innocuous as We Think?

Are White Lies as Innocuous as We Think?

GSB Authors: Baba Shiv
Date: 2011-07-22
Publication Type: Articles
Publication: Journal of Consumer Research