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Showing 1 - 24 of 24 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Financial Reporting and Consumer Behavior
Financial Reporting and Consumer Behavior
  • GSB Authors: Suzie Noh
  • Date: 2025-01-01
  • Publication Type: Articles
  • Publication: The Accounting Review
Miniature of Amman Mineral International: Mining for Stories
Amman Mineral International: Mining for Stories
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
  • Date: 2024-07-15
  • Publication Type: Cases
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-01
  • Publication Type: Working Papers
Miniature of Preference Externality Estimators: A Comparison of Border Approaches and Ivs
Preference Externality Estimators: A Comparison of Border Approaches and Ivs
  • GSB Authors: Wesley Hartmann
  • Date: 2024-01-23
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
  • GSB Authors: Navdeep Sahni
  • Date: 2023-11-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
  • GSB Authors: Yu Ding
  • Date: 2023-10-23
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology
Miniature of Generative Ai at Work
Generative Ai at Work
  • GSB Authors: Erik Brynjolfsson
  • Date: 2023-04-01
  • Publication Type: Working Papers
Miniature of Humor at Scale: Shifting Global Culture at Mckinsey & Co.
Humor at Scale: Shifting Global Culture at Mckinsey & Co.
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
  • Date: 2023-03-27
  • Publication Type: Cases
Miniature of Beyond Politics — Promoting Covid-19 Vaccination in the United States
Beyond Politics — Promoting Covid-19 Vaccination in the United States
  • GSB Authors: Kevin Schulman
  • Date: 2021-02-18
  • Publication Type: Articles
  • Publication: New England Journal of Medicine
Miniature of Pathways to Profits: The Impact of Marketing Vs. Finance Skills on Business Performance
Pathways to Profits: The Impact of Marketing Vs. Finance Skills on Business Performance
  • GSB Authors: Stephen Anderson-Macdonald
  • Date: 2018-03-29
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
  • GSB Authors: Stephan Seiler
  • Date: 2017-05-02
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
  • GSB Authors: V Srinivasan
  • Date: 2016-09-07
  • Publication Type: Articles
  • Publication: International Journal of Research in Marketing
Miniature of What Are Your Signature Stories?
What Are Your Signature Stories?
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-01
  • Publication Type: Articles
  • Publication: California Management Review
Miniature of Competing Under Asymmetric Information: The Case of Dynamic Random Access Memory Manufacturing
Competing Under Asymmetric Information: The Case of Dynamic Random Access Memory Manufacturing
  • GSB Authors: Pedro Gardete
  • Date: 2016-02-03
  • Publication Type: Articles
  • Publication: Management Science
Miniature of How Certainty Transforms Persuasion
How Certainty Transforms Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2015-09-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
  • GSB Authors: Pedro Gardete
  • Date: 2015-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
  • GSB Authors: Baba Shiv
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Determinants of Regional Sport Network Television Ratings in Mlb, Nba, and Nhl
Determinants of Regional Sport Network Television Ratings in Mlb, Nba, and Nhl
  • GSB Authors: George Foster
  • Date: 2014-05-01
  • Publication Type: Articles
  • Publication: Journal of Sport Management
Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
  • GSB Authors: Sridhar Narayanan | Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Social Ties and User-Generated Content: Evidence from an Online Social Network
Social Ties and User-Generated Content: Evidence from an Online Social Network
  • GSB Authors: Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Optimal Search for Product Information
Optimal Search for Product Information
  • GSB Authors: Monic Sun
  • Date: 2012-06-05
  • Publication Type: Articles
  • Publication: Management Science
Miniature of A Reflection on Analytical Work in Marketing: Three Points of Consensus
A Reflection on Analytical Work in Marketing: Three Points of Consensus
  • GSB Authors: Monic Sun
  • Date: 2012-05-22
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of Inflation in Weekend Box Office Estimates
Inflation in Weekend Box Office Estimates
  • GSB Authors: Neil Malhotra
  • Date: 2012-03-05
  • Publication Type: Articles
  • Publication: Applied Economics Letters

24 marketing 6 consumer behavior 4 consumers 3 homophily 3 homophily theory (communication) 2 advertising 2 big data 2 consensus (social sciences) 2 consumer goods 2 consumer preferences 2 correlated unobservables 2 economics 2 endogeneity 2 estimation theory 2 field experiments 2 game theory 2 industrial organization 2 strategic planning 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 MLB 1 NBA 1 NHL 1 RSN television ratings 1 Technology Acceptance Model 1 accounting 1 advertising and media 1 advertising effects 1 analytical work 1 and entrepreneurship 1 and personnel 1 asymmetric information 1 attention 1 attitude (psychology) 1 baseball on television 1 basketball broadcasting 1 behavioral targeting 1 belief & doubt 1 bias 1 borderlands 1 box office 1 brand 1 brand equity 1 brand image 1 brand management 1 brands 1 business 1 business enterprises 1 business planning 1 business training 1 businesspeople 1 casino hotels 1 casinos 1 causal inference 1 certainty 1 choice-based conjoint analysis 1 club management 1 comedy 1 communication methodology 1 compensation 1 competitive strategy 1 conjoint analysis 1 constraints 1 consumer culture 1 consumer demographics 1 consumer education 1 consumer psychology 1 consumer search 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 contract design 1 corporate finance 1 corporate growth 1 culture 1 customer relations 1 development and growth 1 diffusion of innovations 1 diffusion of innovations theory 1 dynamic random access memory 1 dynamics 1 earnings announcements 1 earnings surprise 1 econometrics 1 economic aspects of decision making 1 economic competition 1 economic demand 1 economics of information 1 effectiveness-performance 1 emerging markets 1 employees 1 endogeneity (econometrics) 1 endogenous group formation 1 equilibrium analysis 1 experimental psychology 1 externalities 1 fake news 1 feedback effects 1 film box office revenue 1 finance 1 financial reporting 1 financial statements 1 growth strategies 1 heterogeneity 1 hierarchical Bayesian estimation 1 hockey on television 1 human behavior 1 humor 1 imperfect information 1 imperfect information games 1 in-flight purchases 1 in-store marketing 1 industrial productivity 1 influencers 1 information 1 information sharing 1 innovation 1 innovation and R&D 1 installed-base effects 1 internet traffic 1 labor economics 1 labor studies 1 labor supply and demand 1 latent class analysis (statistics) 1 law and economics 1 learning 1 legal settlement 1 limited attention 1 management consulting 1 management consulting stories 1 market structure 1 marketing models 1 marketing research 1 marketing strategy 1 mass media 1 media 1 media economics 1 microeconomics 1 misinformation consequences 1 misreporting 1 monotone instrumental variables 1 monotone treatment response 1 monotone treatment selection 1 motivation (psychology) 1 multivariate analysis 1 narratives 1 netnography 1 nonrandom targeting 1 online social networks 1 operational definitions 1 organizational stories 1 organizational studies 1 path data 1 performance evaluation 1 persuasion (psychology) 1 political advertising 1 pricing 1 product 1 product usage 1 production management (manufacturing) 1 productivity 1 professional sport 1 profitability 1 promotions 1 radio frequency identification systems 1 randomization 1 randomized control trial 1 rate of return 1 ratings 1 real-time targeting 1 regional broadcasting 1 reputation 1 search advertising 1 search costs 1 search engine 1 search engines 1 selling 1 semiconductor industry 1 shopping 1 shopping carts 1 social belonging 1 social effects 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social learning 1 social media 1 social networks 1 statistical correlation 1 storybanking 1 supply & demand 1 technology transfer 1 television networks 1 television program ratings 1 trust 1 univariate analysis 1 user-generated content 1 users 1 visual perception 1 whole & parts (psychology) 1 windsurfing