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Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
- GSB Authors: Uzma Khan
- Date: 2013-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Mind Games: The Mental Representation of Conflict
- GSB Authors: Nir Halevy
- Date: 2011-09-12
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology