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Showing 1 - 2 of 2 Records

Miniature of Price Promotions and "Freemium" App Monetization

Price Promotions and "Freemium" App Monetization

GSB Authors: Jonathan Levav | Harikesh Nair
Date: 2022-07-12
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

GSB Authors: Pedro Gardete
Date: 2018-10-04
Publication Type: Articles
Publication: Quantitative Marketing and Economics