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Dynamic Positioning, Product Innovation, and Entry in a Vertically Differentiated Market
- GSB Authors: David Baron
- Date: 2021-02-01
- Publication Type: Articles
- Publication: Journal of Economics & Management Strategy
Vertical Differentiation, Product Innovation, and Dynamic Competition
- GSB Authors: David Baron
- Date: 2020-04-16
- Publication Type: Articles
- Publication: Journal of Economics & Management Strategy
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
- GSB Authors: Itamar Simonson
- Date: 2015-12-14
- Publication Type: Articles
- Publication: Journal of Consumer Psychology