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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
- GSB Authors: Navdeep Sahni
- Date: 2016-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
- GSB Authors: Navdeep Sahni
- Date: 2015-08-26
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Instrumental Variables: An Econometrician's Perspective
- GSB Authors: Guido Imbens
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Statistical Science