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Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research

1 Articles