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Showing 1 - 3 of 3 Records

Miniature of Distinguishing Between Cosmopolitans and Omnivores in Organizational Audiences

Distinguishing Between Cosmopolitans and Omnivores in Organizational Audiences

GSB Authors: Glenn Carroll
Date: 2023-03-06
Publication Type: Articles
Publication: Academy of Management Discoveries

Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

GSB Authors: Navdeep Sahni
Date: 2016-08-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of What Does It Mean to Span Cultural Boundaries? Variety and Atypicality in Cultural Consumption

What Does It Mean to Span Cultural Boundaries? Variety and Atypicality in Cultural Consumption

GSB Authors: Amir Goldberg | Michael Hannan
Date: 2016-03-04
Publication Type: Articles
Publication: American Sociological Review