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Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
- GSB Authors: Navdeep Sahni
- Date: 2023-11-20
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
- GSB Authors: Navdeep Sahni
- Date: 2015-08-26
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
- GSB Authors: Sridhar Narayanan
- Date: 2015-03-19
- Publication Type: Articles
- Publication: Marketing Science