List View
Showing 1 - 5 of 5 Records
Spending Less After (Seemingly) Bad News
- GSB Authors: Hanno Lustig
- Date: 2024-04-29
- Publication Type: Articles
- Publication: The Journal of Finance
Planning for Multiple Shopping Goals in the Marketplace
- GSB Authors: Szu-chi Huang
- Date: 2019-07-29
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
- GSB Authors: Itamar Simonson
- Date: 2015-12-14
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
The Impact of Search Costs on Consumer Behavior: A Dynamic Approach
- GSB Authors: Stephan Seiler
- Date: 2012-09-12
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Optimal Search for Product Information
- GSB Authors: Monic Sun
- Date: 2012-06-05
- Publication Type: Articles
- Publication: Management Science