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An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
- GSB Authors: Navdeep Sahni | Sridhar Narayanan
- Date: 2019-03-29
- Publication Type: Articles
- Publication: Journal of Marketing Research
Competitive Targeted Advertising Over Networks
- GSB Authors: Kostas Bimpikis
- Date: 2016-02-10
- Publication Type: Articles
- Publication: Operations Research