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Pricing Power in Advertising Markets: Theory and Evidence
- GSB Authors: Ali Yurukoglu
- Date: 2024-02-01
- Publication Type: Articles
- Publication: The American Economic Review
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science
Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
- GSB Authors: Harikesh Nair | Pedro Gardete
- Date: 2017-10-03
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Internet Versus Television Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research