Some people in creative roles seem immune to others’ input. But this apparent arrogance is not actually what makes them tick. Their resistance may have less to do with size of ego than with sense of identity. A subset of creative professionals identify as “artists,” meaning they value three things: having a signature creative style so that their work bears a unique stamp; remaining involved in the execution of creative concepts rather than handing them off; and succeeding on noncommercial terms. The authors suggest four tactics for working with artists: 1. Offer broad suggestions. Artists may see specific, fully formed ideas as attempts to wrest creative control. Plant just the seed of a concept, and you inspire continued engagement. 2. Temper your enthusiasm. Don’t act too invested in your own ideas. A dispassionate demeanor works better with artists. 3. Delay decision making. Give artists ample time to consider your suggestions on their merits. 4. Show respect and like-mindedness. Acknowledging an artist’s prior thinking and work reassures him or her that your ideas are not off base.
