The article outlines the five S's of consumer health in health and medical decision-making. The five S's detailed in the article are Self, Social, Solution, Service provider, Societal/Situational and how the combination of them can be used when consumer are making decisions that impact their health. A deeper look into each of these drivers and how they influence health and medical decision-making is presented. This framework serves to aid consumer health research and the article also presents recommendations on how to undertake future research into consumer health.
