“Perfect Rec: Personalized Product Recommendation AI” explores the challenges of building an AI-driven recommendation platform in a rapidly evolving technological landscape. It chronicles Joe Golden’s journey from successful e-commerce entrepreneur to founder of PerfectRec, a start-up aiming to revolutionize how consumers make technology-related purchasing decisions. The case examines Golden’s strategic choices in team building, product development, and user acquisition, highlighting the complexities of balancing AI innovation with human expertise. It contends that while AI offers powerful capabilities for personalization, the human element remains crucial in establishing trust and accuracy in recommendations. The case raises questions about the future of AI in decision-making processes and how start-ups can navigate the tension between rapid expansion and maintaining quality in an AI-driven context.
