Google Cloud is one of the 3 hyperscalers in the cloud industry that has been instrumental in bringing innovative cloud technologies to the market. The case describes the evolution and growth of Google Cloud from 2018 through 2024 and highlights key strategies that had consequential impact on both the company and the industry. It also explores the impact of the company’s go-to-market approach, the development of the Google Cloud Platform, the adoption of the workload optimized infrastructure strategy and role of energy consumption in powering cloud infrastructure.
