Companies that have mastered demand chain excellence are widening their margin of market leadership and shareholder returns. They are using scientific replenishment methodologies that incorporate statistical and operations research techniques to analyze data and deduce patterns, trends, variability, and the dynamics of customer demand. These scientific techniques enable the balancing of various costs — inventory, transportation, handling, warehousing and other direct and indirect labor — while providing optimal customer service. This balancing act requires timely and accurate data coupled with the appropriate analytical techniques. Learn how to avoid common pitfalls and reap the benefits of demand chain management. Foreword by Hau L. Lee.
Copyright held by Calvin B. Lee and Hau L. Lee. Further inquiries about reproduction and use should be directed to the Value Chain Innovation Initiative.
