The U.S.-to-China business-to-consumer e-commerce market, a large and expanding trade corridor, presents a sizable opportunity for U.S. merchants and logistics providers to grow their business. Several new logistics models developed by merchants and logistics providers and facilitated in part by Chinese government policies have eased logistics frictions in the delivery process. Yet, opportunities exist for merchants to improve the trust, cost, convenience, speed and overall quality of deliveries to Chinese consumers based on their preferences. U.S. merchants that successfully navigate cross-border logistics systems are poised to benefit from the growing opportunities in the China consumer economy.
Copyright held by Hau L. Lee, Barchi Gillai, Yiwen Chen, and Sonali V. Rammohan. Further inquiries about reproduction and use should be directed to the Value Chain Innovation Initiative.
