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GSB Authors:
Bart Bronnenberg
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4
Stanford GSB Faculty Publications
Publication Type
4
Articles
Keywords
2
market structure
1
aggregate demand
1
aggregate demand models
1
brands and branding
1
consumer behavior
1
consumer fixed costs
1
consumer goods
1
consumer heterogeneity
1
consumer information
1
consumer package goods
1
digital distribution
1
digital music
1
discrete choice
1
discrete choice models
1
entertainment industry
1
estimation theory
1
food labeling
1
house brands
1
information economics
1
information theory in economics
1
innovation adoption
1
limited consideration
1
love for variety
1
market design & structure (economics)
1
misinformation
1
music & technology
1
music consumption
1
music websites
1
online streaming
1
optimal sequential search
1
overhead costs
1
pricing
1
private label
1
probits
1
promotion threshold
1
sales promotion
1
self-selection
1
streaming technology
1
taste
1
variety
1
yogurt
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