13 Stanford GSB Faculty Publications

13 Articles

3 Sridhar Narayanan 2 Harikesh Nair 2 Navdeep Sahni 2 Pedro Gardete 2 Stephan Seiler 2 Wesley Hartmann 1 Jonathan Levav 1 Susan Athey

7 advertising 6 M31 4 D12 4 consumer behavior 4 field experiments 3 M37 3 consumer preferences 2 C11 2 D03 2 L81 2 complementarities 2 empirical research 2 price promotions 2 prices 2 search advertising 2 supply & demand 1 ACT-R model 1 Bayesian analysis 1 Bayesian estimation 1 Bertrand supertraps 1 C25 1 C26 1 C31 1 C33 1 C35 1 C61 1 D83 1 D91 1 L2 1 L82 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 ad-skipping 1 addiction 1 addressable TV 1 advertising effects 1 advertising frequency 1 app monetization 1 carryover effects 1 casino gaming and gambling 1 casinos 1 causal effects 1 causal inference 1 cognitive psychology 1 computer software industry 1 consumer demand 1 consumer education 1 consumer search 1 consumer welfare 1 consumers 1 consumption (economics) 1 contest 1 conversion funnel 1 counterfactuals (logic) 1 customer satisfaction 1 d72 1 digital goods 1 digital media 1 digital technology 1 direct vote 1 discount prices 1 discrete & continuous games 1 discrete choice models 1 discrete games 1 discrete-continuous demand 1 dynamic demand estimation 1 dynamic effects 1 economic competition 1 economic equilibrium 1 elasticity (economics) 1 electoral college 1 electronic cinema 1 empirical game 1 estimation theory 1 field research 1 financial leverage 1 free-to-play games 1 freemium 1 gamblers 1 gambling 1 gambling behavior 1 goodwill (commerce) 1 goodwill model 1 groceries structural frame models 1 grocery 1 hierarchical Bayes methods 1 higher education 1 imperfect information 1 internet advertising 1 internet traffic 1 jump processes 1 l10 1 long-term effects of ads 1 m37 1 machine learning 1 marketing 1 marketing research 1 mathematical bounds 1 media economics 1 memory model 1 memory-based model 1 monetization 1 movie theatres 1 multiple equilibria 1 multiproduct firms 1 non-compliance 1 online advertising 1 online shopping 1 path-tracking data 1 political campaigns 1 political competition 1 politics 1 presidential candidates 1 presidential election 1 presidential elections 1 price cutting 1 price sensitivity 1 pricing 1 product attributes 1 product quality 1 purchase history data 1 purchasing 1 quality 1 randomized experiments 1 randomized field experiments 1 repeated advertising 1 resource allocation 1 retail store management 1 reversible jump algorithm 1 sales 1 sales promotion 1 search costs 1 search engine 1 search engines 1 selection models 1 shopping 1 slots 1 small business 1 spacing effect 1 spillovers 1 standard deviations 1 stockpiling 1 storable goods 1 subscription goods 1 supermarkets 1 supply-side economics 1 television advertising 1 temporal spacing 1 treatment effects 1 variational inference 1 variety 1 video games More