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M37
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3
Stanford GSB Faculty Publications
Publication Type
3
Articles
GSB Authors
1
Harikesh Nair
1
Navdeep Sahni
1
Pedro Gardete
1
Stephan Seiler
Keywords
3
M31
3
advertising
2
D12
1
ACT-R model
1
D03
1
D91
1
L2
1
L81
1
ad-skipping
1
addressable TV
1
advertising frequency
1
carryover effects
1
cognitive psychology
1
complementarities
1
consumer behavior
1
consumer education
1
consumer preferences
1
consumer welfare
1
consumption (economics)
1
conversion funnel
1
discrete-continuous demand
1
field experiments
1
financial leverage
1
goodwill (commerce)
1
goodwill model
1
internet advertising
1
long-term effects of ads
1
marketing research
1
mathematical bounds
1
memory model
1
memory-based model
1
non-compliance
1
online advertising
1
online shopping
1
path-tracking data
1
purchasing
1
randomized experiments
1
randomized field experiments
1
repeated advertising
1
search advertising
1
spacing effect
1
spillovers
1
standard deviations
1
supermarkets
1
supply & demand
1
television advertising
1
temporal spacing
1
treatment effects
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