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complementarities
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3
Stanford GSB Faculty Publications
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GSB Authors
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Erik Brynjolfsson
1
Harikesh Nair
1
Pedro Gardete
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Sridhar Narayanan
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advertising
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D12
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L2
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M31
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M37
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ad-skipping
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addressable TV
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causal effects
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census
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computer software industry
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consumer welfare
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digitization
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field experiments
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financial leverage
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multiproduct firms
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non-compliance
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organizational performance
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predictive analytics
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prices
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productivity
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purchasing
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subscription goods
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supply & demand
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television advertising
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treatment effects
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