12 Stanford GSB Faculty Publications

12 Articles

2 Baba Shiv 2 Itamar Simonson 2 S. Wheeler 2 Zakary Tormala 1 Ashley Martin 1 Jennifer Aaker 1 Jonathan Levav 1 Navdeep Sahni 1 Szu-chi Huang

4 consumer behavior 2 attitude (psychology) 2 belief & doubt 2 consumer preferences 2 decision making 2 persuasion (psychology) 2 psychology 1 advertising 1 advocacy 1 age 1 anthropomorphism 1 assimilation and contrast 1 asymmetric dominance 1 attachment 1 attitude certainty 1 attitude strength 1 attraction effect 1 aversion 1 boundary value problems 1 branding 1 certainty 1 choice (psychology) 1 cigars 1 collections 1 collectors & collecting 1 commitment (psychology) 1 compromise effect 1 consensus (social sciences) 1 consumer attitudes 1 consumer conviction 1 consumer goods 1 consumer memory and advertising 1 context effects (psychology) 1 customer loyalty 1 economic development 1 emotion 1 emotions 1 expectation (psychology) 1 expectations and experience 1 experience 1 externalities 1 extremeness aversion 1 field experiments 1 gender 1 glycoproteins 1 greater good 1 hypothesis 1 implicit theories research 1 influence 1 internet advertising 1 internet marketing 1 inventory shortages 1 justification 1 marketing 1 marketing tactics 1 miraculin 1 money & psychology 1 motivation 1 old age 1 older consumers 1 personal belongings 1 personal finance 1 personal property 1 prices 1 product information management 1 prosocial behavior 1 randomized experiments 1 relationship 1 restaurant marketing 1 restaurant reviews 1 romantic crush 1 savings 1 sense of control 1 sensory perception 1 shape theory (topology) 1 similarity 1 similarity (psychology) 1 social dominance 1 social influence 1 stereotypes 1 subjective age 1 technology 1 tipping point 1 variety seeking 1 wine sales & prices More