12 Stanford GSB Faculty Publications

12 Articles

4 Navdeep Sahni 2 Sridhar Narayanan 2 Yonatan Gur 1 Gabriel Weintraub 1 Michael Ostrovsky 1 Mohsen Bayati 1 Pedro Gardete 1 S. Wheeler 1 Wesley Hartmann

4 advertising 4 internet marketing 3 field experiments 3 online shopping 2 auctions 2 digital advertising 2 display advertising 2 electronic commerce 2 internet auctions 2 online advertising 2 online learning 2 randomized experiments 1 ACT-R model 1 D03 1 D12 1 D91 1 LASSO 1 M31 1 M37 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 adaptive treatment allocation 1 advertising campaigns 1 advertising channel friction 1 advertising content 1 advertising effectiveness 1 advertising frequency 1 advertising media planning 1 advertising tailoring 1 analytic models 1 bidding strategies 1 big data 1 brand identification 1 brand metrics 1 brand name products 1 budget constraints 1 business revenue 1 carryover effects 1 cheap talk 1 click through rate 1 cognitive psychology 1 consumer behavior 1 consumer memory and advertising 1 consumer preferences 1 consumer psychology 1 consumers 1 content marketing 1 contextual bandits 1 continuous time models 1 data-driven optimization 1 decision making 1 digital marketing 1 direct e-marketing 1 disclosure 1 dynamic assortment selection 1 dynamic games 1 dynamic mechanism design 1 effective frequency of advertising 1 email marketing 1 experimental design 1 externalities 1 field research 1 fluid approximation 1 frequency effects of advertising 1 goodwill (commerce) 1 goodwill model 1 high-dimensional statistics 1 incomplete information 1 individualized medicine 1 internet 1 internet content 1 internet sales 1 interpersonal communication 1 limited commitment 1 long-term effects of ads 1 market timing 1 marketing research 1 marketing strategy 1 memory model 1 memory-based model 1 online services 1 path data 1 personalization 1 personalized decision making 1 persuasion 1 persuasion (psychology) 1 prices 1 privacy 1 privacy policy 1 randomized field experiment 1 randomized field experiments 1 recommendation systems 1 regret analysis 1 repeated advertising 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 revenue management 1 search advertising 1 selling 1 sequential auctions 1 simulation statistics 1 social media 1 spacing effect 1 statistical learning 1 stochastic approximation 1 stochastic models 1 stochastic optimization 1 targeted advertising 1 television 1 television advertising 1 temporal patterns 1 temporal spacing More