6 Stanford GSB Faculty Publications

6 Articles

3 Navdeep Sahni 1 Samuel Goldberg 1 Sridhar Narayanan 1 Yonatan Gur

2 advertising 2 consumer behavior 2 internet advertising 2 internet marketing 2 search advertising 1 ACT-R model 1 D03 1 D12 1 D83 1 D91 1 K24 1 L51 1 L86 1 L88 1 M31 1 M31 marketing 1 M37 1 M37 advertising 1 advertising effects 1 advertising frequency 1 advertising media planning 1 auctions 1 belief 1 bidding strategies 1 business revenue 1 carryover effects 1 causal effects 1 cognitive psychology 1 communication 1 computer software 1 consumer goods 1 crowdfunding 1 cyber law 1 digital goods 1 direct costing 1 discount prices 1 dynamic games 1 economics of regulation 1 email 1 email marketing 1 externalities 1 field experiments 1 fingerprinting 1 goodwill (commerce) 1 goodwill model 1 incomplete information 1 industrial costs 1 industrial publicity 1 industry studies: services: government Policy 1 information and internet services 1 information and knowledge 1 internet 1 learning 1 long-term effects of ads 1 marketing research 1 mathematical variables 1 memory model 1 memory-based model 1 moderator variables 1 online learning 1 online shopping 1 paid content 1 paywall 1 physical distribution of goods 1 position effects 1 price discrimination 1 pricing 1 privacy 1 randomized experiments 1 randomized field experiments 1 regression analysis 1 regression discontinuity 1 regret analysis 1 repeated advertising 1 revenue model 1 search 1 sequential auctions 1 spacing effect 1 stochastic approximation 1 stochastic optimization 1 targeted offers 1 targeted promotions 1 temporal spacing 1 transaction costs 1 unawareness 1 web tracking More