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Miniature of Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
  • GSB Authors: Bart Bronnenberg
  • Date: 2020-02-07
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
  • GSB Authors: Bart Bronnenberg
  • Date: 2018-11-06
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
  • GSB Authors: Bart Bronnenberg
  • Date: 2017-09-11
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of The Probit Choice Model Under Sequential Search with an Application to Online Retailing
The Probit Choice Model Under Sequential Search with an Application to Online Retailing
  • GSB Authors: Bart Bronnenberg
  • Date: 2016-10-21
  • Publication Type: Articles
  • Publication: Management Science
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4 Articles