New Leaders, a U.S.-based not-for-profit 501c3 organization founded in 2000 that provides leadership training for K12 school principals, along with programs for teacher leaders and principal supervisors. By the time of the case, they had served over 8000 leaders in 45 cities and had independent evaluations that demonstrated higher student academic outcomes in schools led by principals they had trained. Although the organization was financially stable, it was heavily reliant on philanthropy. CEO Jean Desravines sought a way to diversify revenue sources and further scale their impact. To that end, they partnered with Morehouse College and Clark Atlanta University, two HBCUs to create a partially online, tuition-based national principal certification program. At the time of the case, they are weighing the data from their first cohort, discussing their path forward and considering strategic questions about how best to maximize their impact.
