“Amman Mineral: Mining for Stories” examines how an Indonesian mining company leveraged storytelling to drive organizational transformation and support its successful IPO. It details how Amman’s leadership, after acquiring a struggling copper and gold mine in 2016, used “storybanking” to build trust, inspire cultural change, and convince skeptical investors. The case explores how systematically capturing and sharing organizational stories embodied company values and drove business objectives. It contends that storytelling, if strategically employed, can perpetuate culture, support succession planning, and enable future growth. The case raises questions about the power of narrative in modern business practices and how companies can harness storytelling to unleash more engaged employees and sustainable operations in a metrics-driven corporate landscape.
