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GSB Authors:
Zakary Tormala
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18
Stanford GSB Faculty Publications
Publication Type
18
Articles
GSB Authors
1
Baba Shiv
1
Uzma Khan
Keywords
8
attitudes
8
persuasion
6
persuasion (psychology)
4
attitude certainty
3
attitude (psychology)
3
attitude change
3
attitude change (psychology)
3
attitude strength
3
behavior
3
consumer behavior
3
social influence
2
achievement
2
advocacy
2
belief & doubt
2
certainty
2
consumer attitudes
2
consumer psychology
2
open data
2
open materials
2
preregistered
2
receptiveness
2
uncertainty
1
COVID-19
1
COVID-19 pandemic
1
ambivalence
1
attitude sharing
1
attitude-behavior consistency
1
bias
1
brand choice
1
categorical perception
1
categorization (psychology)
1
cognitive dissonance
1
commitment (psychology)
1
comparison (psychology)
1
comprehension
1
conflict (psychology)
1
consensus
1
consensus (social sciences)
1
consumer conviction
1
consumer preferences
1
customer services
1
decision difficulty
1
decision making
1
everyday life
1
extremity
1
framing effects
1
group identification
1
group persuasion
1
health behavior
1
human information processing
1
influence
1
influence tactics
1
information processing
1
information resources
1
intentions
1
interruption
1
interruption (psychology)
1
involvement
1
likes & dislikes
1
liking
1
marketing
1
marketing & psychology
1
metaanalysis
1
negativity bias
1
norms
1
openness
1
opinion expression
1
optimal distinctiveness
1
optimism
1
perspective taking
1
positivity offset
1
possibility
1
potential
1
preferences
1
product management
1
psychology
1
questions
1
questions & answers
1
resistance
1
restoration
1
sensory perception
1
similarity
1
social consensus
1
source perceptions
1
thoughtfulness
1
uncertainty reduction
1
valence asymmetry
1
value congruence
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