List View

Showing 1 - 14 of 14 Records

Miniature of Working Hard for Money Decreases Risk Tolerance
Working Hard for Money Decreases Risk Tolerance
  • GSB Authors: Szu-chi Huang
  • Date: 2023-05-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
  • GSB Authors: Szu-chi Huang
  • Date: 2022-12-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology



Miniature of Subjective Age and the Greater Good
Subjective Age and the Greater Good
  • GSB Authors: Szu-chi Huang
  • Date: 2020-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Planning for Multiple Shopping Goals in the Marketplace
Planning for Multiple Shopping Goals in the Marketplace
  • GSB Authors: Szu-chi Huang
  • Date: 2019-07-29
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Romantic Crushes Promote Variety‐seeking Behavior
Romantic Crushes Promote Variety‐seeking Behavior
  • GSB Authors: S. Wheeler
  • Date: 2018-09-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
  • GSB Authors: Jonathan Levav
  • Date: 2016-05-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
  • GSB Authors: Itamar Simonson
  • Date: 2015-12-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Potential Growth Areas for Implicit Theories Research
Potential Growth Areas for Implicit Theories Research
  • GSB Authors: S. Wheeler
  • Date: 2015-06-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
  • GSB Authors: Zakary Tormala
  • Date: 2013-07-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
  • GSB Authors: Itamar Simonson
  • Date: 2012-10-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
  • GSB Authors: Jennifer Aaker
  • Date: 2012-03-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
  • GSB Authors: Baba Shiv
  • Date: 2011-12-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Inviting Questions
Inviting Questions
  • GSB Authors: Uzma Khan | Zakary Tormala
  • Date: 2011-09-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology