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The Allure of Consensus: People (Over)seek Consensus in Selecting Group Persuasion Strategies
- GSB Authors: Zakary Tormala
- Date: 2024-02-15
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
- GSB Authors: Jonathan Levav | Itamar Simonson
- Date: 2018-04-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Birds of a Feather Do Flock Together: Behavior-Based Personality-Assessment Method Reveals Personality Similarity Among Couples and Friends
- GSB Authors: Michal Kosinski
- Date: 2017-01-06
- Publication Type: Articles
- Publication: Psychological Science